How long has VLR Homes been operating, and what does "legacy" mean for my project?

While VLR Homes LLC was officially founded in 2020, our company’s legacy and continuous operational experience date back to October 2012. This long-standing presence in the construction and roofing industry is what we mean by legacy. It is a powerful indicator of stability and proven performance. For your project, this translates to a profound depth of expertise, ensuring that we are not a transient, unproven company, but a trusted and established partner. Furthermore, this legacy is demonstrated by the loyalty of our crews; our core Roofing Crew has been with us since 2013, while others have been with us since 2012 and 2015. This history means you benefit from consistent quality and a team that knows how to execute complex projects, especially within our service areas, such as Dayton and Harrison.

What is the most important guarantee VLR Homes offers its customers?

Unlike generic promises, our guarantee is an operational ethos: we will not consider a job complete until you are happy with the outcome. We understand that home improvement is a significant financial investment, and this pledge removes the risk of an unsatisfactory result. In addition to this outcome guarantee, we proactively manage risk through process clarity, ensuring full transparency with our "Written Contracts, no verbal" policy for every project, from minor repairs to major home additions.

How does VLR Homes maintain brand authenticity and build trust in their work?

We maintain brand authenticity by strictly adhering to a "no stock photos" rule. The client expressed a strong preference against using any generic stock imagery. Instead, we use only "our pictures" from VLR Homes' actual, completed projects. This serves as the most powerful visual trust signal. It directly counters the common customer pain point of not being able to trust that a contractor's advertised quality matches their real-world results. By showcasing tangible proof of our craftsmanship and dedication to "Attention to Details", we build a credible foundation of trust. This approach ensures that when homeowners in Graysville, Ooltewah, or other nearby communities view our work, they are seeing the authentic, high-quality results we deliver every day.

What sets VLR Homes apart from other local roofing and remodeling contractors?

Our differentiation stems from a combination of crew stability, material quality, and a unique work ethic. First, we have proven crew longevity, with our core teams having worked with us for over a decade. Second, we are uncompromising on quality, using only the "best shingles" for our roofing projects and "hand-picking] all Deck material. Commitment to complete transparency is reinforced by our "Written Contracts, no verbal" policy, which provides absolute accountability and reduces risk for homeowners.

About Us | VLR Homes LLC | Soddy-Daisy, TN

Our story isn't just about VLR Homes LLC, which we formally established in 2020. It's rooted in a much deeper history of commitment to quality and craftsmanship, beginning with our founder, Francisco Romero. Mr. Romero founded his previous successful company, Romero Roofing and Services, in October 2012. After successfully handing that business down to his children in 2020, he started VLR Homes with the intention to semi-retire.

However, due to the reputation for enduring quality he had cultivated over the years, the new venture "took a turn for the good and became an immediate success". Our operations, therefore, are backed by the founder's continuous industry experience, which spans over a decade. This history informs everything we do, from our unwavering focus on roofing as our core specialty to our commitment to detailed work. We are proud to serve communities across Soddy-Daisy, Dayton, Harrison, and Chattanooga.

Roofing Crew:

We have had our core Roofing Crew with us since October 2013.

Our mission is to be the most trusted remodeling partner for discerning Southeast Tennessee homeowners who demand peace of mind. We believe that hiring a contractor shouldn't be a source of stress or anxiety. It should be a professional partnership built on clarity, accountability, and the assurance of a superior, lasting result.

This philosophy is driven by core principles that define how we treat your home and your investment:

Transparency First: We eliminate the fear of ambiguity by strictly using "Written Contracts, no verbal" for every project.

Uncompromising Quality: We prioritize long-term value by using superior products, such as the "best shingles". We even "hand-pick all Deck material" for critical jobs.

Client Dedication: Our promise is an unconditional Satisfaction guaranteed.

Roofing Crew:

We have had our core Roofing Crew with us since October 2013.

The quality of our work is directly tied to the stability and experience of our team. We are a family-oriented business with a strong work ethic, and we take pride in retaining loyal, expert crews. Our founder, Francisco Romero, is a general contractor with extensive experience, bringing decades of hands-on expertise to every project. We also maintain a full-fledged office with four staff members to handle scheduling and logistics efficiently.

Our proven crew longevity is our most significant competitive advantage:

Roofing Crew: We have had our core Roofing Crew with us since October 2013.
Framing Crew: Our framing crew has been part of the team since 2015.

Our commitment extends beyond just the job site. We view ourselves as an established part of the Southeast Tennessee community, dedicated to delivering high-quality service to homeowners in areas such as Red Bank, Dunlap, and Sale Creek. Our core values, drawn from our founder's experience and ethos, center on integrity, quality, and a customer-focused approach. We are authentic in our representation, which is why we have a strict mandate against using generic visuals; we insist on using "our pictures" from our actual projects to maintain brand authenticity and build trust. Our primary focus is on serving homeowners with transparency and guaranteeing that they are 100% happy with their investment. Schedule Your Consultation to learn how our values translate into superior results for your home.

How long has VLR Homes been operating, and what does "legacy" mean for my project?
While VLR Homes LLC was officially founded in 2020, our company’s legacy and continuous operational experience date back to October 2012. This long-standing presence in the construction and roofing industry is what we mean by legacy. It is a powerful indicator of stability and proven performance. For your project, this translates to a profound depth of expertise, ensuring that we are not a transient, unproven company, but a trusted and established partner. Furthermore, this legacy is demonstrated by the loyalty of our crews; our core Roofing Crew has been with us since 2013, while others have been with us since 2012 and 2015. This history means you benefit from consistent quality and a team that knows how to execute complex projects, especially within our service areas, such as Dayton and Harrison.
What is the most important guarantee VLR Homes offers its customers?
Unlike generic promises, our guarantee is an operational ethos: we will not consider a job complete until you are happy with the outcome. We understand that home improvement is a significant financial investment, and this pledge removes the risk of an unsatisfactory result. In addition to this outcome guarantee, we proactively manage risk through process clarity, ensuring full transparency with our "Written Contracts, no verbal" policy for every project, from minor repairs to major home additions.
How does VLR Homes maintain brand authenticity and build trust in their work?
We maintain brand authenticity by strictly adhering to a "no stock photos" rule. The client expressed a strong preference against using any generic stock imagery. Instead, we use only "our pictures" from VLR Homes' actual, completed projects. This serves as the most powerful visual trust signal. It directly counters the common customer pain point of not being able to trust that a contractor's advertised quality matches their real-world results. By showcasing tangible proof of our craftsmanship and dedication to "Attention to Details", we build a credible foundation of trust. This approach ensures that when homeowners in Graysville, Ooltewah, or other nearby communities view our work, they are seeing the authentic, high-quality results we deliver every day.
What sets VLR Homes apart from other local roofing and remodeling contractors?
Our differentiation stems from a combination of crew stability, material quality, and a unique work ethic. First, we have proven crew longevity, with our core teams having worked with us for over a decade. Second, we are uncompromising on quality, using only the "best shingles" for our roofing projects and "hand-picking] all Deck material. Commitment to complete transparency is reinforced by our "Written Contracts, no verbal" policy, which provides absolute accountability and reduces risk for homeowners.

About VLR Homes: Expert Roofing and Remodeling in Soddy-Daisy, TN

about vlr homes & ROOFING

about vlr homes & ROOFING

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WHY CHOOSE US

WHY CHOOSE US

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Our Story: A Legacy of Quality and Roofing Expertise

Our Mission: Building Trust, Guaranteeing Satisfaction

Our Mission: Building Trust, Guaranteeing Satisfaction

Our Team & Expertise: Stability and Meticulous Craftsmanship

Our Values & Community Commitment: Serving Southeast Tennessee

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What Clients Say About Working With Us

Frequently Asked Questions About VLR Homes

How long has VLR Homes been operating, and what does "legacy" mean for my project?

What is the most important guarantee VLR Homes offers its customers?

How does VLR Homes maintain brand authenticity and build trust in their work?

What sets VLR Homes apart from other local roofing and remodeling contractors?

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